Category: Uncategorized

  • Are you fundraising from the wrong donors?

    One way to really screw up your fundraising is to make bad assumptions about your donors. The most common way we do this is to assume donors are (or should be) exactly like us. Another common way we make incorrect assumptions about donors is to think all of them are just like the small number…

  • Fundraising Hell

    Dante’s Inferno is a masterpiece of medieval religious thought, an unflinching look at the nature of evil and what it does to the human spirit. I urge you to read it (and also the other two parts of his Divine Comedy, Purgatorio and Paradiso). If Dante had been a fundraiser, his Inferno might have been…

  • Fundraising Hell, Level 4: The Greedy and Wasteful

    If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante’s oversight. This is part four of a nine-part tour of the levels of Fundraising Hell. After we leave the sadly passive sufferings of the Guttonous Fundraisers, we make our way down to…

  • Fundraising Hell, Level 1: Virtuous Unbelievers

    Dante’s Inferno is a masterpiece of medieval religious thought, an unflinching look at the nature of evil and what it does to the human spirit. I urge you to read it (and also the other two parts of his Divine Comedy, Purgatorio and Paradiso). If Dante had been a fundraiser, his Inferno might have been…

  • How to get more donations

    Here are some ways to improve your prospects this year, from John Haydon’s blog: Seven Ways to Increase Your Nonprofit’s Donations in 2013… Say Thanks Give Your Supporters Better Tools Plug up the Holes in Your Website Make Your Supporters’ Agendas Your Agenda Constantly Report Outcomes Develop One Cause Marketing Partnership Don’t Shoot for Perfect…

  • Don’t step off the fundraising cliff

    The recent apocalypse fad and foolishness in Congress prompts some fundraisers to ask, Are We Approaching the Fundraising Cliff?, also asked at npEngage. The short answer is no… Did people give more to the presidential campaigns and less to nonprofits? No. Are people giving less because of possible changes to charitable tax deductions? No. Are…

  • About the blogger

    Not counting letters home from college, Andrew Rogers has been writing fundraising mail and other donor-communication and motivation media since 1989. His clients have ranged from national political organizations and global relief agencies to community missions and neighborhood theaters. When not helping great people do great things as creative director at TrueSense Marketing, he is…

  • Stop Trying to Teach Goldfish to Juggle

    Here’s my Fundraising Ninja column in this month’s FundRaising Success magazine, Stop Trying to Teach Goldfish to Juggle. Teaser: “When you ask donors to give, you aren’t barging into their world with an unwelcome proposition, like those guys who run up to your car at intersections, start washing your windows and expect payment. When you…