Category: Uncategorized
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Not listening to donors [Mr. Yuk Fundraising, part 3]
A series about four common fundraising problems that can poison your work and flatten revenue. I wish I could put a “Mr. Yuk” sticker on those practices. Effective fundraising is a relationship between the organization and a donor. Donors are not machines. You don’t get money from them by entering a code. You get it…
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How much fundraising mail is too much?
A lot of fundraisers are very focused on this question. There’s a widespread belief that at some point, frequency of mail will cause an exodus of donors. Thing is, I’ve never seen anything like that happen. In fact, there’s a strong correlation between increased frequency and improved donor retention. And every added appeal produces more…
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Top 5 blog posts of the month
Here are the 5 most-read Future Fundraising Now blog posts of the month of July: Looking for some really good (and specific) advice for your fundraising? Book a FREE consultation with Sean Triner of Moceanic. Sean knows his stuff, and can help you find your way forward.
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Laws of Fundraising regarding donor complaints
Donor complaints rule the lives of many fundraisers, a fact that is captured by the 5th Law of Fundraising: Donor complaints are a stronger force than anything described in physics or quantum mechanics. But that’s not all. Here’s the 1st Addendum to the 5th Law: Imagined donor complaints are an even stronger force than that.…
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Here’s what unsuccessful fundraising looks like
This is a detail from that famous lithograph by M. C. Escher, Relativity. I think it’s a perfect picture of ineffective fundraising, and here’s why: One of the figures is the fundraiser. The other is the donor. They are in the same place, their feet literally on the same steps. They’re even moving the same…
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My go-to fundraising blogs for 2025
There are many other good fundraising blogs. I follow more than 100 of them, most of them also good. And I’m pretty sure there are more than I know about. If you know of a blog that belongs on my list, let me know in the comments!
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Top 5 blog posts of the month
Here are the 5 most-read Future Fundraising Now blog posts in the month of September: Looking for some really good (and specific) advice for your fundraising? Book a FREE consultation with Sean Triner of Moceanic. Sean knows his stuff, and can help you find your way forward.
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The power of ignorance in fundraising
Scene: Board meeting for the very small organization where I’m a board member. The all-volunteer fundraising committee is presenting a plan to launch a monthly giving campaign. After years of struggling to do this, we finally had an online giving platform that made it easy. People are nodding. It looks good. After the presentation, it’s…
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Tom Ahern on Donor-Focused Newsletters that Raise Money [PODCAST]
Here’s an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what’s working and what’s not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom’s book Making Money with Donor…
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Top 5 blog posts of the month
Here are the 5 most-read Future Fundraising Now blog posts in the month of July: Looking for some really good (and specific) advice for your fundraising? Book a FREE consultation with Sean Triner of Moceanic. Sean knows his stuff, and can help you find your way forward.