The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don’t insist that they fully get it before we’ll accept their donations.
If you’ve been paying attention to what information donors respond to, you know what to say and what not to say. Editing happens all the time. Just take a listen to this podcast. It’s edited from our previous podcast — and it’s just as true.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
Or subscribe with iTunes: 
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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