Their experiences with you. Giving to your organization will feel more real, more like making a difference. You go out of your way to make giving an experience.
Your benefits. All giving to anyone has great benefits. But you make it special, because you aren’t afraid to remind donors what giving to you does for them.
Your trustworthiness and reputation. You will never, never, never have a scandal. No one in your organization will ever cut an ethical corner.
The value they receive. You’ve found ways to give your donors leverage with their giving. And you never forget to tell them.
Make transactions easy, safe, and secure. No clunky website giving forms that put up barriers or make giving painful and ambiguous.
How well you articulate their most pressing concerns. You realize that the point isn’t how excellent your organization is at making the world better. It’s how you connect with each donor’s personal mission of making the world a better place.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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