Don’t multitask! It’s a pointless, time-robbing illusion. If you want to get stuff done, do one thing at a time.
Your grandparents already knew that. Current research is starting to rediscover it, as reported at the Harvard Business Review blog, The Conversation: You Can’t Multitask, So Stop Trying. Key point:
… multitaskers do less and miss information. It takes time (an average of 15 minutes) to re-orient to a primary task after a distraction such as an email. Efficiency can drop by as much as 40%. Long-term memory suffers and creativity … is reduced.
From the same article, some hints for non-multitasking productivity:
- Make an effort to do tasks one at a time.
- Know when to close your door. (To keep others from interrupting.)
- Admit that not all information is useful. (At some point, one more Google search does not help.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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