Three ways to keep your donors

It’s hard to raise funds. Harder than it used to be, harder than you want it to be. And it’s not getting any easier.

What do you do? A lot of things, but one of them is make darn sure you’re connecting with your donors.

The Queer Ideas blog has some superb ideas about making it in tough times, at If you think stewarding donors is expensive, try ignoring their needs instead.

Here are three brilliant suggestions for holding on to your donors even when times are hard:


  1. Drop your ‘luxury’ communications. (“those communications which might please charity staff, but do nothing for donors.”)
  2. Re-double your efforts to find great stories.
  3. Ask donors for what they can afford.

Check it out. Read the whole post and get busy.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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