It seems Pinterest is already “over”

Well, it’s happened. A nonprofit blog post that asks the question, Is Pinterest Over? This after several months when one of the most common posts in the nonprofit blogosphere has been Is Pinterest the Next Big Thing?

This shows how fatuous the discussion about social media and new channels has become among nonprofits. We breathlessly follow one fad after another, then drop them as quickly as we picked them up. We’re like a community of teenagers drooling over the latest talent-free bands.

Pinterest is not “over” for nonprofits. It can’t be, because it hasn’t even begun yet.

Right now, Pinterest is a curiosity. Some people see promise in it. Others are rolling their eyes at it. But time will pass, and Pinterest will grow (or not) and become important in the lives of your donors (or not) and survive clever new competitors and changes in technology (or not) and finally become an important fundraising vehicle. Or not.

You may think it looks cool to make a wild pronouncement like “Pinterest is the next big thing” or “Pinterest is over.” And in some quarters, saying things like that will grab attention. But among those who are thinking while they watch the changing landscape, those pronouncements just make you look foolish.


Comments

6 responses to “It seems Pinterest is already “over””

  1. I am in a library, not in fundraising, but several of us here have been playing with Pinterest. We are just now figuring out how to use it effectively. We now have some exciting ideas that we’re moving forward with.
    It’s like any new technology — takes a little time and tinkering to figure out if there may be a benefit from it. It’s my understanding the assembly line concept was around for a while before Henry Ford started cranking out Model Ts.

  2. I am in a library, not in fundraising, but several of us here have been playing with Pinterest. We are just now figuring out how to use it effectively. We now have some exciting ideas that we’re moving forward with.
    It’s like any new technology — takes a little time and tinkering to figure out if there may be a benefit from it. It’s my understanding the assembly line concept was around for a while before Henry Ford started cranking out Model Ts.

  3. Henrietta Lloyd-Biggs Avatar
    Henrietta Lloyd-Biggs

    Absolutely.
    It’s so wrong to use a phrase like “…it’s over”
    It’s much more tech-savvy to use the phrase”…is the new MySpace.”

  4. Henrietta Lloyd-Biggs Avatar
    Henrietta Lloyd-Biggs

    Absolutely.
    It’s so wrong to use a phrase like “…it’s over”
    It’s much more tech-savvy to use the phrase”…is the new MySpace.”

  5. It’s definitely not over if I have anything to say about it! It’s so great for nonprofits as a means of demonstrating to folks (via images and video clips) the value of the programs and services in which they’re asking folks to invest. A picture is worth 1000 words. We all have less time to write 1000 words. And who reads 1000 words any more. This is a medium whose time is NOW.
    Thanks for the provocation,
    Claire

  6. It’s definitely not over if I have anything to say about it! It’s so great for nonprofits as a means of demonstrating to folks (via images and video clips) the value of the programs and services in which they’re asking folks to invest. A picture is worth 1000 words. We all have less time to write 1000 words. And who reads 1000 words any more. This is a medium whose time is NOW.
    Thanks for the provocation,
    Claire

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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