Well, it’s happened. A nonprofit blog post that asks the question, Is Pinterest Over? This after several months when one of the most common posts in the nonprofit blogosphere has been Is Pinterest the Next Big Thing?
This shows how fatuous the discussion about social media and new channels has become among nonprofits. We breathlessly follow one fad after another, then drop them as quickly as we picked them up. We’re like a community of teenagers drooling over the latest talent-free bands.
Pinterest is not “over” for nonprofits. It can’t be, because it hasn’t even begun yet.
Right now, Pinterest is a curiosity. Some people see promise in it. Others are rolling their eyes at it. But time will pass, and Pinterest will grow (or not) and become important in the lives of your donors (or not) and survive clever new competitors and changes in technology (or not) and finally become an important fundraising vehicle. Or not.
You may think it looks cool to make a wild pronouncement like “Pinterest is the next big thing” or “Pinterest is over.” And in some quarters, saying things like that will grab attention. But among those who are thinking while they watch the changing landscape, those pronouncements just make you look foolish.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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