Fix that fundraising landing page!

The landing page is often where online fundraising goes to die. You need to pay a lot of attention to getting that page right, and you might be surprised what “right” is.

Here’s a start, from the KISSmetrics blog: 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages.

Here are some of those 50, the ones most suited to fundraising:

• Observe the rule of one. Do just one big thing on the page.
  
• Don’t be clever. Clever headlines often fail.
  
• Be urgent. Encourage people to act now by providing a deadline.
  
• Use the word you.
  
• Reduce your text.
  
• Use symbols of trust.
  
• Remove sidebars. When Conversion Rate Experts removed their right sidebar sign-ups increased by 25.9%.
  
• Remove top navigation. Removing your top navigation bar can increase sign-ups by 100%.
  
• Reduce barriers. Research suggests that fewer form fields increase signups.
  
• Stand out. Make your call to action button bigger, use a contrasting color, and increase your font size.
  
• Have your form above the fold.
  

Go check it out. They’re all good.