Why you should keep your fundraising simple

Yes, I know you’re educated and sophisticated. And so is your organization.

Just don’t let all that coolness show up in your fundraising.

The Marketsmart blog looks at the need for simple messaging at Why you should simply make your planned giving messages simple:

Supporters of your mission can get sophistication from a bottle of wine or a good book. But when it comes to your letters, they just want to know what the problem is and how they can help. You won’t impress anyone by complicating your appeal. And you won’t insult them if you make it simple.

It’s a lot harder to communicate simply. And a lot of fundraisers make it even harder for themselves because their pride in their own sophistication drives them to show off.

It’s rude. It’s boorish. And it’s not an effective way to raise funds.

Keep it simple!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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