Six boosts for your fundraising

Here’s a cool grab-bag of things you can do to improve your fundraising, drawn for the world of brain science: Six Ways to Influence Donors with Brain Science.


  1. Tell them what the Joneses gave. People are more likely to give when they know others are giving.
  2. Leverage the halo effect. If your fundraising — whether it’s a website, a direct-mail piece, or an event — is a pleasant experience, people will be more likely to give.
  3. Show them how far they have to go. People love to help meet a goal. Making progress feels good. Joining others to accomplish something worthwhile is satisfying.
  4. Let them see the impact.
  5. Swap out stats for stories.
  6. Ask them to promise. People want to fulfill their promises. If you can get a pledge, you are well on your way to a gift.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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