How to get fundraising wrong

You’re going to get an earworm when you read this piece from FundRaising Success magazine, but I encourage you to read it anyway: 30 Ways to Lose Your Donor. Check them out:


  1. Ask for too much.
  2. Ask for too little.
  3. Marry her for her money.
  4. Don’t say thanks.
  5. Don’t pay attention.
  6. Hide your feelings. Emotion drives giving.
  7. Be too aggressive.
  8. Be too passive.
  9. Talk too much.
  10. Talk too little.
  11. Overlook her needs.
  12. Be fickle.
  13. Be too needy.
  14. Be too aloof.
  15. Assume she’s yours for life.
  16. Leave her on the sidelines.
  17. Let her just click away.
  18. Lack stability.
  19. Forget her name.
  20. Sound all high and mighty.
  21. Be too analytical.
  22. Write by committee.
  23. Be too perfect.
  24. Be too imperfect.
  25. Make her wonder what you’re talking about.
  26. Use a lot of statistics.
  27. Assume she remembers all about you.
  28. Change for the sake of change.
  29. See No. 6 above.


Comments

2 responses to “How to get fundraising wrong”

  1. Great list. Provided a giggle (or two) but is so accurate. We find exactly the same in helping people raise funds through crowd funding at http://ipledg.com/ Thanks again for the list

  2. Great list. Provided a giggle (or two) but is so accurate. We find exactly the same in helping people raise funds through crowd funding at http://ipledg.com/ Thanks again for the list

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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