Podcast: Good News Fundraising or Bad News Fundraising?

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What story does your fundraising tell? Is it Bad News — the problem and brokenness that you want your donors to help you change? Or is it Good News — the promise of what can happen when your donor steps up and gives.

Or maybe there’s a third, more perfect, way.

We’ll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

Or subscribe with iTunes:


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2 responses to “Podcast: Good News Fundraising or Bad News Fundraising?”

  1. Hi there,
    The podcast cuts off just a couple minutes in. Do you have another link I can use? Thanks! Very relevant topic!
    Linda

  2. Hi there,
    The podcast cuts off just a couple minutes in. Do you have another link I can use? Thanks! Very relevant topic!
    Linda

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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