Future Fundraising Now

How to be smart about donor advised funds

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by

Jeff Brooks
in

Do you know how to deal with gifts from donor-advised funds?

You should. It’s a big and fast-growing tool for donors. Here are some tips from Michael Rosen for connecting with your donor-advised fund (DAF) donors, at Stop Ignoring This Amazing Source of Contributions:


  • Talk with your donors. (Ask them if they have DAFs.)
  • Let donors know that your organization accepts DAF grants.
  • Include a DAF-giving checkbox on your gift forms.
  • Include a DAF widget on your website.
  • Publish a story about a DAF donor in your newsletter.
  • Appeal to your donors. (Connect specifically with donors who have DAFs.)

And here’s a report from Vanguard Charitable on donor-advised funds (PDF).

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.