Are you patting the wrong back?

Kiva sent me this infographic to thank me for my giving. Ten points (out of ten) to Kiva for being thankful and expressing it.

But two points for the way they thanked me.

Take a look at the infographic and see if you can tell why I’m taking such a churlish attitude toward their gratitude:

Kivathankyouinfographic

905,086 loans? Totaling $774 million? In 83 countries?

Excuse me, but I’ve given two or three loans. Adding up to not much over $100. In a couple of countries.

My part in all that success is tiny. Barely a droplet in a great lake of success. Kiva is thanking Kiva, not (quite) me!

Thank the donor for what she did.

Paint a word picture — or show an actual photograph — of what happened because of her gift.

There is a place — a small place — for some of the big total numbers: social proof. Let the donor know that other people also did what she did, and it really added up to something amazing.

But when it’s time to thank your donors (and it’s time now!) thank them. Don’t pat yourself on the back while saying “you.”


Comments

4 responses to “Are you patting the wrong back?”

  1. GAHHHH. There is no other word.

  2. GAHHHH. There is no other word.

  3. SOOOO pervasive! Thanks for sharing.

  4. SOOOO pervasive! Thanks for sharing.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog