How to recruit an army of monthly donors

If you want to raise a lot more money for your organizations, there are three things you should focus on:

  1. Major donors
  2. Planned giving
  3. Monthly giving

Let’s look at #3. It’s probably the biggest deal, and here’s a great post from A Direct Solution with hints from a nonprofit that has converted about 30% of its donors to monthly giving: When Is the Best Time to Ask for a Monthly Gift?. Here’s what they do:

  • Every September, they take over the homepage with a direct link to their monthly donation page.
  • They send a special appeal, with a match offer, followed by a series of emails.
  • Every online donation form has the monthly option included,.
  • They incorporate a monthly ask in their welcome email series.
  • They send a special welcome package within a month after their first gift.
  • Every direct mail appeal donation form has the monthly option front and center, equal proportion.

Nothing earth-shattering. Just doing a lot of little things right and consistently. That’s how you get monthly donors. And really change your revenue picture for the better.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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