11 things that make your website ineffective

If you’re not getting much action from your website, the problem could be self inflicted. This post from Wired Impact, 11 Web Design Issues That Hurt Nonprofit Website Conversions, might help you uncover things you’re doing that are making it not work as it should:

  1. Making text a low contrast color.
  2. Hiding your links. Make sure they are underlined, in a visible color, and easy for people to see and identify as links.
  3. Not having a responsive website. Make sure you know immediately if anything is broken.
  4. Setting a pop-up to show immediately.
    Pop-ups that load immediately when someone lands on your page are disorienting. Have them show at least 10 seconds after someone loads a page.
  5. Adding a prominent image carousel.
    Rotating images on the homepage are bad news. Don’t do it!
  6. Not using the homepage to say what your organization does. Make it what you do inescapable to visitors.
  7. Using poor quality images.
  8. Long, detailed forms. The longer your forms, the less they work.
  9. Using generic button text.
    Have buttons say what they do, like DONATE, GIVE, or SAVE A PUPPY. Not SUBMIT.
  10. Writing content that’s hard to scan. Use short paragraphs and plenty of headlines to make reading easier.
  11. Not prioritizing your calls to action. Have only one CTA on any given page.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog