5 transformative fundraising lessons from 2020

The main thing I learned from the weird year 2020 (beside “don’t inject bleach”) was that donors are even more generous and connected than I ever thought.

It was an important year, and here are 3 Things We Learned About Donors In 2020 from the Soapbox Engage Blog:

  1. We don’t need to fear donor fatigue. Donors don’t get tired of giving, especially when there are reasons to give. Organizations that kept in touch with donors had record years in 2020. Those that decided for donors that fatigue was real … they had a different experience. Donors get tired of irrelevant fundraising. Not urgent need.
  2. Recurring donations lay a strong fundraising foundation. Encouraging donors to become recurring monthly givers is a cornerstone of a sustainable fundraising program. Make it easy and rewarding to give this way, and keep giving them the opportunity. And they give because it’s convenient for them, not because it’s
    5 good for your cash flow! Make ease and convenience your main talking points.
  3. Giving is trending up, and analysts predict it will continue. Charitable giving has been trending upward for decades, with a few downturns now and then. Demographics are on our side: The 60+ population of most countries is growing.

I’d like to add two more to the list:

  1. Online giving surged and is likely to stay higher than before. After a few years of very slow growth, digital giving increased by a lot last year. While it may decrease as things go back to normal, I doubt it will go back to 2019 levels. Be on top of it!
  2. You may find you can get rid of that big event you’ve been depending on. Fundraising events were canceled everywhere. Some organizations found better ways to use their time and budgets to mobilize people and raise money.


Comments

2 responses to “5 transformative fundraising lessons from 2020”

  1. Marjorie Fine Avatar
    Marjorie Fine

    Galas did well this year. all my clients made a lot of money as expenses were way down. DON’t give up events!!!!!
    And giving has been up becaise of wealthy people but per houshold had been going down. Thoughts? And thoughts per sector? Like services vs advocacy?
    Thanks.
    Margie

  2. Marjorie Fine Avatar
    Marjorie Fine

    Galas did well this year. all my clients made a lot of money as expenses were way down. DON’t give up events!!!!!
    And giving has been up becaise of wealthy people but per houshold had been going down. Thoughts? And thoughts per sector? Like services vs advocacy?
    Thanks.
    Margie

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog