8 things worth knowing about matching fund offers

Matching Fund offers are a powerful tool in all types of fundraising. Just about the only things you can do wrong with the double-your-money offer is to over-complicate it — or not do it.

Here’s a helpful post from the Classy Blog, at Don’t Let These 8 Donation Match Myths Hold You Back:

  1. A Donation Match Is the Same as an Employee Match. Two very different things. A donation match is a powerful motivator for all donors. Most of your donors don’t have charitable giving matches available to them.
  2. A Donation Match Requires a Corporate Sponsor. You can get matching funds from any source. It’s a great focus for board giving and for major donor fundraising.
  3. A Donation Match Has to Be a Big Match. There really isn’t a too-small (or too-big) for matches. It motivates donors anyway.
  4. You Can Only Do One Donation Match Per Campaign. There is no limit to the number of times you can go to donors with a match offer. It keeps on working, and I’ve never seen any evidence that repeated use drives down giving.
  5. Donation Matching Is Seasonal. It works no matter when you do it. If you can only do it once a year, choose your strongest appeal. Wouldn’t you prefer to make a strong appeal stronger than to get a small boost to a weak appeal?
  6. If You Create a Match Campaign, Donors Will Come. You still have to do good fundraising, with an appealing offer, emotional story, and all the other things that make fundraising work.
  7. A Donation Match Is Limited to a Specific Campaign Type. I have never seen a campaign type that a match didn’t improve.
  8. Donors Are Fatigued by Repeat Matches. Not even close. They are energized by them!


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog