How to practice generous fundraising

Effective fundraising is fundamentally an act of generosity. That means freely giving to donors, even when that is difficult.

When you do that, donors repay your generosity in kind.

That’s the important message at this Better Fundraising Blog post, A Generous Ego:

Too many nonprofits have a hard time being generous in their fundraising. They make their fundraising all about themselves. About their process. About their programs. About their staff. About their volunteers. About how they think about their issue. They ask the donor to support their organization instead of asking the donor to help people.

Here are some of the acts of generosity you can put to work in your fundraising:

  • Cross the gap to your donors’ level of understanding.
  • Ask more often than you think you can.
  • Focus on your donor’s role, telling her how her gift makes a difference.
  • Generously focus on how your donors’ gifts will meet beneficiaries’ needs.

These things can be difficult to do. But as with every other type of human relationship, generosity makes things better for everyone.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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