The latest thing in fundraising

Great post at Seth Godin’s blog: What’s new?

That’s the wrong question. It’s better to ask, “What’s effective?”

The technology keeps changing, but connection and trust are what still work. Ideas that spread, win. Ideas that stick are worth even more. You can race to be first on a new platform, but it’s far better to be the voice that we would miss if you weren’t there.

We all suffer from FOMO: Fear Of Missing Out. That makes us vulnerable to distractions, con-jobs, and Shiny Object Syndrome.

Be aware of interesting new ideas. Imagine how they might help you reach donors. But keep effectiveness in the front of your thoughts.

What’s effective?

  • Putting tangible action in front of donors.
  • Thanking donors and reporting back.
  • Clean, accurate data.
  • Superb donor service.

    Old stuff. Boring stuff. Don’t let “what’s new” distract you from these things.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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