Do you dislike your fundraising?

It’s okay if you do. Maybe even good.

From Seth Godin’s blog, the secret to success in fundraising (and many other endeavors: “I don’t like it.”

Knowing this secret and using it can instantly rocket you from an okay fundraiser to as highly successful one.

The secret is to not care whether you like the fundraising or not.

Your like or dislike tells you nothing useful. As Seth put it:

“It doesn’t resonate with me” is not the same as “No one will like this.”

Once you internalize this truth, you are free to pursue success without chains around your ankles. You will raise lot more money.

Which I think you’ll like a lot!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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