It’s okay if you do. Maybe even good.
From Seth Godin’s blog, the secret to success in fundraising (and many other endeavors: “I don’t like it.”
Knowing this secret and using it can instantly rocket you from an okay fundraiser to as highly successful one.
The secret is to not care whether you like the fundraising or not.
Your like or dislike tells you nothing useful. As Seth put it:
“It doesn’t resonate with me” is not the same as “No one will like this.”
Once you internalize this truth, you are free to pursue success without chains around your ankles. You will raise lot more money.
Which I think you’ll like a lot!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.