How to avoid donor complaints

Is your fundraising created to raise funds?

Or to avoid complaints?

It’s not hard to avoid complaints. But it’s impossible to 100% eliminate them.

No donor in the world is going to complain that your fundraising failed to get their attention. Or that it lacked clarity and urgency.

Just do weak fundraising that donors don’t notice or aren’t moved by. That gets rid of most complaints in a jiffy.

But somebody will still complain. About a color you used. About the type of paper. About a real or perceived grammar infraction. About some other organization’s fundraising they’re confusing with yours.

Create fundraising that’s designed to raise funds.

You’ll get complaints. And funds.

That’s how it works.


Comments

2 responses to “How to avoid donor complaints”

  1. Michelle Tribe Avatar
    Michelle Tribe

    I used to have a donor, I’ll call her Bettie, who was a retired school teacher. She would call frequently to point out typos, use of passive voice and grammatical errors in newsletters, emails, and direct mail pieces. Bettie called frequently and refused to leave messages. She was nice about it, but kept teasing us to do better. I always made time for Bettie and took note of our errors.
    Bless her soul, Bettie left a very, VERY generous donation in her will when she passed away. Supporters who take the time to complain usually do so because they care so much.

  2. Michelle Tribe Avatar
    Michelle Tribe

    I used to have a donor, I’ll call her Bettie, who was a retired school teacher. She would call frequently to point out typos, use of passive voice and grammatical errors in newsletters, emails, and direct mail pieces. Bettie called frequently and refused to leave messages. She was nice about it, but kept teasing us to do better. I always made time for Bettie and took note of our errors.
    Bless her soul, Bettie left a very, VERY generous donation in her will when she passed away. Supporters who take the time to complain usually do so because they care so much.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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