A nonprofit “rebrand” that actually improves your fundraising

Tough news: That rebrand you’re about to pay for while it dominates the next six months of your time?

It’s not going to create revenue-generating magic.

In fact, it is far more likely to launch a downward slide in fundraising results.

That’s because most rebranding efforts are based on commercial brand knowledge. They miss the entire point of fundraising is different from the thrust of selling stuff.

You could pay brand experts buckets of money to cook up an amazing brand that will make your heart sing.

And your donors will stop paying attention to you.

Find out why at Queer Ideas, at Who needs loyal donors when you have your own named typeface?

Don’t ask how you can be different, ask how you can be yourself again – in a way that’s meaningful for today. That recognises how society has changed. But also respects the timeless constants of human nature.

Want to raise more money?

Here’s how: Spend your time creating and trying out calls to action that thrill donors. Discover new ways to tell stories about your cause and how donors can get involved. Think of more ways to thank donors and tell them they’re giving matters.

That’s the kind of “branding” that will boost your fundraising in a meaningful way.