Don’t explain. Inspire.
A lot of fundraisers think their job is to educate donors into giving.
To use statistics to make the rational case that the problem they exist to solve is an important problem.
Then to explain how effective their organization’s programs are at the solution.
That’s what will get donors to shower you with donations, right?
No.
That’s not how it works.
People give from the heart. They give when they care about the problem. And when they believe their donation will help solve the problem.
Stop sending out tutorials about how you do your work.
Speak to people’s hearts.
That’s when you’ll start raising money.
Tomorrow: Foundational fundraising truth #2.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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