Social media can’t do it all

The way some folks are talking, you’d think Twitter can leap tall buildings in a single bound; Facebook can stop a speeding locomotive. And both are soon to bury direct mail and even email as viable means of communication. Right.

We can all use a reality check about this shiny new thing, like you’ll find at 10 Things Social Media Can’t Do at BL Ochman’s blog.

Here’s some of what social media can’t do:

1. Substitute for marketing strategy
   
2. Succeed without top management buy-in
   
3. Be viewed as a short-term project
   
4. Produce meaningful, measurable results quickly
   
5. Be done in-house by the vast majority of companies
   
6. Provide a quick fix to the bottom line or a tarnished reputation
   
7. Be done without a realistic budget
   
8. Guarantee sales or influence
   
9. Be done by “kids” who “understand social innately”
   
10. Replace PR
    

And while we’re on the subject of social media, here’s a not-quite-safe-for-work video (the audio; the picture’s no problem) called The Social Media Guru.