There’s a fun post at the MarketingProfs Daily Fix Blog: What’s the Worst Marketing Advice You Ever Received?
Some of the bad marketing advice:
- “If you build it, they will come.”
- “If we make a brochure, we’ll increase sales.”
- “Just have the intern do it.”
- “A/B testing can wait.”
Bad advice is a plentiful commodity. Here’s some common bad advice heard in fundraising circles:
- “When donors give, let them “rest” from hearing from you for awhile.”
- “Nobody reads any more. Let’s cut way back on our direct mail.”
- “Let’s hire someone who’s spent their career in commercial marketing to revamp our brand.”
- “Let’s replace our elderly donors with hip and affluent young donors.”
What’s the worst fundraising advice you’ve heard lately? Share it in the comments below!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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