Why your email fundraising doesn’t work

If you email campaigns aren’t working, here are some possible reasons why, from the VerticalResponse Email Marketing Blog, at 9 Mistakes We Make with Our Email Marketing:


  1. Buying or renting an email list.
  2. Frequency — mailing too little or too much.
  3. Having a lame subject line.
  4. Not following best practices.
  5. No call-to-action.
  6. Your links stink.
  7. List not targeted.
  8. You’re not social.
  9. Your content sucks.

I’ll add one more that I see all the time in email fundraising:


  • Your landing page is bad. (Irrelevant, unconnected to the email, hard to use, packed with irrelevant links, etc.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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