Future Fundraising Now

How to make your donors love you

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by

Jeff Brooks
in

Do your donors love you? Are you lovable?

Here are 5 Tips for Making Your Donors Love You from Fired-Up Fundraising:


  1. Ask donors to do something besides give money.
  2. Use a clear call to action.
  3. Don’t bore them!
  4. Send them snail mail in addition to emails.
  5. Find the stories.

I’d sum it up this way: Be relevant — talk to them about the things they care about, and in the way that reaches them. And respect donors. Don’t try to fix them. Appreciate the great things they do.

Then they’ll love you and your cause.

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    What this blog is about

    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.