Future Fundraising Now

Ouch! The worst landing page ever

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by

Jeff Brooks
in

Want to see a truly bad landing page? Go to the LeadPages Blog post, See The Worst Landing Page Ever Created.

You’ll want to see the examples, but here are ten things wrong with this worst landing page ever created:


  1. Left-Aligned Opt-In Box
  2. Videos/Images Not Loading
  3. Ignoring Design Space Dimensions
  4. Too Many Calls to Action
  5. Too Much Information
  6. Bad Copy
  7. Distracting Design
  8. “Taking Page” (pages that have an opt-in form in plain sight.
  9. Bad Testimonials (boring or vague)
  10. Slow Loading Time

If you’re making these mistakes on your fundraising landing pages, it’s costing you. Landing pages are among the most important elements of almost every fundraising program. Don’t let them be bad!

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.