Three common errors that drive donors from your homepage

What do people find when they visit your website?

If they’re donors, they’re looking for evidence that you’re real, honest, connected to their values, and worth their support.

They might not be able to tell any of those things if you’re making the common homepage errors noted on the Constant Contact blog at 3 Homepage Mistakes that Will Undermine Your Marketing:


  1. The résumé mistake (a well-organized but uninteresting list of the organization’s accomplishments)
  2. The “Have you seen my vacation pictures?” mistake (self-aggrandizing narratives about how awesome the organization is)
  3. The “Howdy y’all!” mistake (just a big hello to the world; not enough content)

Remember what donors are looking for, and give them those things:


  • What you do — or better yet, what they can do through you.
  • Signs of your legitimacy.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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