Trash the blah-blah in your fundraising — transform it into zing

Your fundraising isn’t going as well as it should. You and your colleagues are trying to figure out why.

Consensus emerges: Our donors don’t realize how effective our programs are. They don’t grasp that we’re unique in our sector. That we lead in our sector. That our people are teaching the people at other nonprofits how to do it.

So you turn up the volume on how awesome your organization is.

And your results get even worse.

That’s because You’re having the wrong conversation.

Your donors don’t give because you’re great. They give to put their values to work and make the world a better place.

When your fundraising is about how great your organization is, you’re just being irrelevant.

As the Ask Thank Report Repeat blog says, Raise more money — Talk about the Need, not yourself:

Raise more money by telling donors what they want to hear. Your donors don’t care how special your organization is, and telling your donors your organization is unique doesn’t help you raise money. That’s because most donors care more about 1) who needs help, and 2) the improvement in the beneficiary’s life if the donor gives a gift.

Talk about the change in the world your donors can make. That’s why they give. Bragging about yourself is just a bunch of blah-blah-blah. Showing the donor what she can do? Pure zing.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog