Avoid these response-crushing donation form mistakes

Seemingly minor errors on a donation form can undo all your hard work in the most brilliant online campaign.

Here’s some help from Kivi’s Nonprofit Marketing Blog on finding and fixing some of the common response-killing mistakes, at 7 Common Donation Form Mistakes, Part 1 and Part 2:

  1. Not making a good first impression. (Not being immediately clear and obvious what the page is for.)
  2. Not keeping donor data safe.
  3. Requiring too much info. (Don’t require their phone number. You want it, but they may not want to give it.)
  4. Sending donors to more than one page. (Keep that form to one page.)
  5. Forgetting Recurring Donations. (Some donors are happy to make their gift an automatic recurring gift. Make it easy for them.)
  6. Making Donors Create an Account.
  7. Inconsistent Branding. (The page doesn’t look and feel like whatever sent people to it.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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