How to help donors trust you

Some of your donors don’t trust you. They’ve heard about so many charity scandals, they just thing we’re all dishonest.

That they give nevertheless is a testimony to the importance and power of charitable giving.

But if you can help people believe that you are what you say you are and do with their money what you say you do — you’ll get more support from your donors. And more donors.

Here are some ways to build trust, from MarketSmart: 7 captivating ways to build trust so your fundraising efforts work better. Here they are:

  1. Make sure your mission is clear so people will know what you do with their money (your internal jargon is not clear)
  2. Be “real,” transparent, open and honest about your organization’s efforts
  3. Communicate the impact your organization achieves but don’t use big stats (stories, stories, stories!)
  4. When you make a promise, keep it!
  5. Involve your supporters in your decision-making processes so they’ll see that you have good judgement (people like to have their opinions heard)
  6. Listen to your supporters by opening up lines of two-way communication and/or surveying them at least once each year
  7. Be great at customer service


Comments

2 responses to “How to help donors trust you”

  1. Thanks so much for sharing this Jeff.

  2. Thanks so much for sharing this Jeff.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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