Three things every donor needs from you

Every donor needs three things from you in order to become as fully involved in supporting your organization as they can be:

  1. A problem to solve. The way you get the most people to donate is to put your requests in the form of a problem they can help solve. A child is hungry, and they can provide food. An ecosystem is endangered, and they can help protect it. Always present a real problem that has a solution.
  2. Evidence of success. Too many would-be donors think all charity is a scam. You can help them overcome that perception — and strengthen your connection with donors — by showing and telling them what their giving has accomplished. A donor newsletter that reports on the impact of the donor’s giving is a great way to do this.
  3. A story to tell. A truly great donor experience is one that’s worth telling others about. The best fundraisers give their donors stories to tell. Stories about the amazing difference they made, or how exciting the process was, or how deep the need they addressed. The donor will make up her own story, but we have to give her good material!


Comments

2 responses to “Three things every donor needs from you”

  1. Marjorie Fine Avatar
    Marjorie Fine

    and a deep and authentic thank you. Stewardship isn’t bad either as is confidence in your work.

  2. Marjorie Fine Avatar
    Marjorie Fine

    and a deep and authentic thank you. Stewardship isn’t bad either as is confidence in your work.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog