Do your donors know they’re making a difference?

Would you donate to an organization that never told you what they did with your money?

Oh, that’s right. You almost surely do that all the time. Because most charitable organizations never tell donors what their gifts accomplished.

It’s a crime against manners.

And if that doesn’t matter to your organization, it’s one of the main reasons donors stop giving.

Listen to Passionate Giving at Keep Telling Your Donor “You Made a Difference”:

You cannot do enough — you cannot go overboard — on giving your donor information on what his giving accomplished. You can easily do too little. So be alert to that. The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.

If you keep telling your donors what their giving has made possible, you will stand out among the causes they support!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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