Tips for successful email fundraising

Email fundraising is tough. If you thought the postal mailbox was crowded, it’s nothing compared to the email inbox. You need to pull all the triggers to have a chance at raising funds by email.

Here’s some help from Copyblogger — 37 Tips for Writing Emails that Get Opened, Read, and Clicked.

Here are my favorites from the list:


  • Write as if you’re emailing one person only.
  • Quit wasting people’s time. Only email when you have something truly valuable or helpful to say.
  • Use your actual name as your from address.
  • Promise something good.
  • Pique curiosity.
  • Quit cleverness.
  • Learn from the masters.
  • Don’t follow a strict formula.
  • Add a personal touch.
  • Use the word you.
  • Develop a natural voice.
  • Add personality.
  • Stop being dull.
  • Highlight benefits.
  • Show what readers will miss.
  • Present a clear deadline.
  • Insert multiple links (to the same page). B
  • Have an impeccably clear call to action.
  • Use the power of the PS.


Comments

2 responses to “Tips for successful email fundraising”

  1. Thanks for sharing Jeff! I also think one more should be added to this – use the data. Non profit organizations are able to collect considerable data on donors and this data should be used to segment constituents for greater targeting.

  2. Thanks for sharing Jeff! I also think one more should be added to this – use the data. Non profit organizations are able to collect considerable data on donors and this data should be used to segment constituents for greater targeting.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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